Virtual Round Table | What global B2B sales and marketing leaders need today, tomorrow, and beyond for long-term success
How do you consistently communicate your differentiated value, everywhere your customers are? According to Forrester, 75% of personalized engagement strategies will not meet ROI goals in 2022. This struggle has manifested because of a variety of temporary “fixes” for each individual functional area, including sales, marketing, employee onboarding, and training. The global health, economic, and labor crisis has resulted in permanent changes in how we must digitally engage with our customers for long-term success. We know that most B2B companies claim their number one pain point is the "inability of their sales team to communicate their value story" (MHI Research Institute). So, how can we move beyond product features and functions into value-based storytelling? How can we engage customers with…