Search

news

ChiefMartec.com: Marketing Technology Landscape Supergraphic (2019): Martech 5000 (actually 7,040)

Larger intro paragraph text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Phasellus hendrerit. Pellentesque aliquet nibh nec urna. In nisi neque, aliquet vel, dapibus id, mattis vel, nisi. Sed pretium, ligula sollicitudin laoreet viverra, tortor libero sodales leo.

case study

Thermo Fisher Scientific Virtually Visualizes Biobanking Workflows for Increased Customer Engagement

Thermo Fisher corporate wanted to focus on product and service offerings within several key vertical markets, and biobanking was one of them. In addition to storage and freezer products, within biobanking there are workflows of collection, preparation, analysis, transport and storage. Kaon helped Thermo Fisher developed a virtual biobank that customers could visualize. On both their website and mobile devices, users could explore several workflows, product lines, collateral and industry facts that inspired them to learn more. And at small biobanking events, like ISBER in Berlin, where it was impossible for Thermo to bring big cryotank equipment, having the application on a touch screen within a 10x10 booth not only got customers engaged, but it was one of the most…

news

Prediction: Successful Marketers Treat Sales as Clients and Partners

Interview with Joshua Smith, CTO and Founder, Kaon Interactive Tell us about how dramatically your role evolved in 2018 with marketing and sales technologies. At Kaon, 2018 was all about efficiency and process. We are experiencing huge growth in our top line, as the combination of our own sales effectiveness, and industry awareness of our company, in general, has led to a dramatic increase in the breadth and depth of our customer engagements. The challenge for us, as a software company, is to have as much of that top-line growth reach the bottom line as possible. For us, that meant transitioning the last of our internal data center operations to the cloud and having a renewed focus on improving our internal tools…

news

MarketingProfs: Supercharge Your Content Marketing With Interactive Content [Infographic]

Larger intro paragraph text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Phasellus hendrerit. Pellentesque aliquet nibh nec urna. In nisi neque, aliquet vel, dapibus id, mattis vel, nisi. Sed pretium, ligula sollicitudin laoreet viverra, tortor libero sodales leo.

news

ToolBox Tech: Marketing Strategy: Redefining the Retail Customer Experience

Larger intro paragraph text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Phasellus hendrerit. Pellentesque aliquet nibh nec urna. In nisi neque, aliquet vel, dapibus id, mattis vel, nisi. Sed pretium, ligula sollicitudin laoreet viverra, tortor libero sodales leo.

news

Next Reality: Kaon AR Compared to Microsoft’s AR App Portfolio Expansion to Android & iOS

Larger intro paragraph text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Phasellus hendrerit. Pellentesque aliquet nibh nec urna. In nisi neque, aliquet vel, dapibus id, mattis vel, nisi. Sed pretium, ligula sollicitudin laoreet viverra, tortor libero sodales leo.

news

Transparency Market Research: Augmented Reality (AR) in Manufacturing Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018-2026

Larger intro paragraph text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Phasellus hendrerit. Pellentesque aliquet nibh nec urna. In nisi neque, aliquet vel, dapibus id, mattis vel, nisi. Sed pretium, ligula sollicitudin laoreet viverra, tortor libero sodales leo.

news

MarTech Series: Prediction Series 2019: Interview with Joshua Smith, CTO and Founder, Kaon Interactive

Larger intro paragraph text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Phasellus hendrerit. Pellentesque aliquet nibh nec urna. In nisi neque, aliquet vel, dapibus id, mattis vel, nisi. Sed pretium, ligula sollicitudin laoreet viverra, tortor libero sodales leo.

news

Picante: Kaon Interactive Named Top Ten Provider of SalesTechnology Solutions

Larger intro paragraph text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Phasellus hendrerit. Pellentesque aliquet nibh nec urna. In nisi neque, aliquet vel, dapibus id, mattis vel, nisi. Sed pretium, ligula sollicitudin laoreet viverra, tortor libero sodales leo.

news

Chief Executive Magazine: Kaon Interactive CEO On Bridging Innovation And Business

Larger intro paragraph text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Phasellus hendrerit. Pellentesque aliquet nibh nec urna. In nisi neque, aliquet vel, dapibus id, mattis vel, nisi. Sed pretium, ligula sollicitudin laoreet viverra, tortor libero sodales leo.

case study

Cisco Consistently Articulates Value Using 60+ 3D Products and Configurators with Interactive Solution Storytelling

For Cisco, getting their global sales team, VARs, and partners to consistently articulate the value of their extensive products, rack-mounted configurations and integrated partner configurations was near impossible. So we worked with Cisco to create 50+ 3D product models, 11 integrated solutions stories and 15 partner configurations deployed cross-platform on mobile devices, tablets, laptops, websites and touch screens at sales meetings, events and EBCs by over 1,000 users across the globe.

press release

Kaon Interactive Adds 11 Major Accounts to its Enterprise Client Roster

Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, is poised for significant global user growth in 2018 with the recent addition of 11 major new clients. Kaon’s transformative applications allow B2B companies to more effectively communicate a product or service’s differentiated value to prospects through interactive experiences across the buyers’ journey. These solutions, in turn, help to drive increased sales and reduced marketing costs. The most recent additions to Kaon’s client roster join a pre-eminent list of visionary Fortune 500 clients such as Cisco Systems, Dell EMC, Thermo Fisher Scientific, and GE. Each of these companies has asked Kaon to create, deploy and maintain a diverse range of advanced digital solutions that will include virtual 3D product tours, interactive storytelling, and AR/VR applications. These innovative…

case study

Sensus Shows Value of Network Infrastructure with Interactive Storytelling Visualization

Imagine how difficult it would be for your global sales team and trade show booth staff to demonstrate the value of a network infrastructure that nobody could see. That was the challenge Sensus faced, as they transported heavy products (weighing nearly 700lbs) to trade shows that added little or no value. Using real-word scenarios and 3D product tours, we worked with Sensus to immerse their prospects into a global overview of their complex network infrastructure, visually showing the full story of how a communications network utility works. Sensus’ sales and marketing teams now have an extremely powerful customer application that can show an intelligent endpoint on a house, in the ground or on a building and detail visually how data…

case study

Waters Demonstrates and Sells without the Physical Product

Waters was looking to launch their newest ACQUITY QDA product at a trade show. But there was just one small problem; the product wasn’t ready. We generated an interactive 3D product (that looked and behaved just like the actual product would have) and demonstrated it on large touch screens. After the launch, Waters saw the immediate benefit of not bringing physical products to tradeshows and have since created 20+ 3D product models. They have saved hundreds of thousands in shipping costs and can now show numerous products and configurations that were previously not possible. 3D products once only available to their sales teams via a secure login, have recently gone live on their website, increasing their weekly user analytics by…

case study

S&C Electric Deploys Interactive Storytelling to Communicate Complex Value and Bring Solutions to Life

One of today's top electrical industry challenges is the increased frequency of unscheduled outages caused by an aging infrastructure and weather that has become more extreme. Self-healing grids are essential for improving reliability and ensuring grid stability and S&C was challenged with a way to communicate the value of their complex solution. Kaon worked with S&C to develop a 3D interactive story that showed how their IntelliTeam® SG Automatic Restoration System can rapidly identify the location of a distribution fault, isolate it, and restore power to unaffected areas by rerouting the flow of electricity, thus restoring power to as many customers as possible and limiting the impact of the fault. These scenarios were recorded by actual smart switches, with their…