Dynamic Content that Makes Sales Engaging
The marketing imperative can be clearly stated: Arm your sales teams with compelling and engaging sales tools that articulate your company’s benefits clearly and consistently at every customer touch-point. Fortunately, there are new innovative technologies available for marketers to achieve this objective. The key is to use interactive content as the primary vehicle for your sales organization to engage the customer. It has been definitively proven that the more engaged customers are in the sales process — through direct interaction in the delivery of the message a sales team presents — the better informed they will be, and the more they will remember. Rather than telling them about what products do, engage them in hands-on learning about how the advantages…