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S&C Electric Deploys Interactive Storytelling to Communicate Complex Value and Bring Solutions to Life

One of today's top electrical industry challenges is the increased frequency of unscheduled outages caused by an aging infrastructure and weather that has become more extreme. Self-healing grids are essential for improving reliability and ensuring grid stability and S&C was challenged with a way to communicate the value of their complex solution. Kaon worked with S&C to develop a 3D interactive story that showed how their IntelliTeam® SG Automatic Restoration System can rapidly identify the location of a distribution fault, isolate it, and restore power to unaffected areas by rerouting the flow of electricity, thus restoring power to as many customers as possible and limiting the impact of the fault. These scenarios were recorded by actual smart switches, with their…

Google and Kaon Collaborate to Increase AR User Adoption in the Enterprise

Kaon Builds Immersive Experiences on ARCore Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, today announced that it is continuing to drive augmented reality (AR) adoption in the enterprise, with Google’s recent technology release of ARCore. With the launch of ARCore 1.0, Kaon Interactive continues to lead the AR adoption race in the B2B space, with 50+ live enterprise Kaon AR® applications in use by hundreds of thousands of customers, sales teams, and channel partners globally. ARCore is supported on 100M Android devices, and advanced AR capabilities are currently available on 13 different models (Google’s Pixel, Pixel XL, Pixel 2, and Pixel 2 XL; Samsung’s Galaxy S8, S8+, Note8, S7, and S7 edge; LGE’s V30…

3D Augmented Reality Scenes

The Next Frontier of AR for the Enterprise photo credit: Dave Rezendes Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, today announced that they are continuing to innovate new technologies and applications for AR (augmented reality) in the enterprise, with their release of 3D AR Scenes. “3D scenes in augmented reality have been limited to gamification,” said Joshua Smith, CTO and Founder of Kaon Interactive. “We’re taking this concept to the enterprise in a way that breaks through the clutter.” Over the last year, Kaon has elevated the AR business use case from placing photo-realistic, interactive 3D Product Models ‘at scale’ within a real physical space, to now placing interactive 3D scenes (laboratory,…

Kaon Driving Use of Virtual Reality for Enterprise Sales and Marketing

As one customer recently noted, so many B2B companies are using virtual reality for the technology, for the ‘wow,’ to draw potential customers. Yet, those customers walk away remembering the fun they had playing a virtual reality game in a trade show booth and nothing about the company, brand, or products. Virtual reality becomes a powerful and effective sales and marketing vehicle when the experience communicates brand and product messages to potential customers — who then come away with brand education and memorable engagement. VentureBeat, a leading source of technology news for executives, entrepreneurs, and enthusiasts, just published an article by Kaon Interactive President and CEO Gavin Finn on how and why virtual reality is poised for big enterprise sales.

Kaon Fuels Enterprise WebVR Adoption

Show Immersive Experiences and Interactive 3D Products in Virtual Reality Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, today announced that their 3D product and solution experiences are now available in WebVR using Microsoft Edge and other WebVR-supported browsers upon their release. With the recent release of Windows Mixed Reality headsets, Kaon Interactive is driving early WebVR adoption in the B2B space, deploying over 5,000 3D product models and dozens of VR experiences readily available to millions of customers, sales teams, and channel partners globally. View WebVR video of Kaon solutions being utilized on Microsoft Edge. Experience WebVR here (3D Product Tour) in Microsoft Edge with a Windows Mixed Reality headset. Experience WebVR here (Immersive VR) in Microsoft Edge with a Windows Mixed…

How to Improve Sales and Marketing Strategy Through Effective Brand Guidelines

In a November Gartner research article by Andrew Friedenthal in Software Advice™, Gavin Finn, President and CEO of Kaon Interactive, stressed the importance of marketers being clear and consistent across their, and their organization’s, messaging. “When marketers create value messaging, the customer’s expectation is framed by those messages. A great brand is built when the customers consistently experience what the company promised in their messaging. That’s known as brand alignment." -- Gavin Finn, Kaon Interactive President & CEO

Kaon’s Augmented VR Solution Partnership with ASUS Featured in IOT Evolution World

Kaon Interactive and ASUS ZenFone Launch Augmented VR Solution By Chrissie Cluney, September 14, 2017 | Originally published by IOT Evolution World Kaon Interactive, a provider of 3D marketing and sales applications for global B2B brands, recently announced that its augmented reality solution, Kaon AR, and virtual reality solution, Kaon VR, are now available on the new ASUS ZenFone AR. Both solutions can be used on the Kaon High Velocity Marketing Platform. The ZenFone AR is a smartphone that is equipped with Google’s augmented reality (AR) and virtual reality (VR) technologies, Tango and Daydream. “The release of the ASUS ZenFone AR marks a whole new opportunity for enterprise marketers. Mobile applications that incorporate AR and/or VR will become increasingly important for B2B companies,” said Gavin Finn, president and CEO, Kaon Interactive.…

Kaon Interactive Marketing Apps Delivered with ARKit on Apple Devices

Kaon Interactive Ports Their Marketing Apps from Tango to ARKit By Tommy Palladino | Originally Published at Next Reality Mobile AR News, 09/19/2017 5:08 PM Apple has billed ARKit as a means to turn millions of iPhones and iPads into augmented reality devices. The refrain is similar for Kaon Interactive, a developer of product catalog apps for businesses. Kaon’s High Velocity Marketing Platform powers product catalog apps for companies like IBM, Oracle, GE, and Dell, among others. The platform serves highly-detailed 3D models for sales representatives to display to potential customers. And, when you deal in large, industrial equipment that does not exactly fit in the back of a BMW (or a Hyundai, depending on the success of the salesperson), such a visual tool can be…

Ciena Reimagines Sales App for Channel Partners, Doubling Global Usage in 7 Months

“We needed something to show partners what the vertical landscape looks like,” said Ciena’s Global Director of the Managed Service Provider (MSP) Partner Program Kevin Baranowski, “to enable partners to tell the complete solution value story.” Ciena recently made the decision to evolve to a ‘solution selling’ methodology to help better address the needs of the main market verticals they sell into through their partner network. The new application needed to contain industry insights, collateral, training videos, multi-language support and a virtual drawing function. The solution had to visually capture partners’ and end-customers’ focus and attention. It had to enable channel partners to better connect with end-customers’ pain points in their industry vertical to accelerate the sales cycle and to…

Kaon to be Apple Launch Partner for 3D AR

Show Interactive 3D Products in Enterprise Environments Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, today announced that its augmented reality (AR) solution, Kaon AR®, is now available on over 340 million Apple devices. With the release of iOS 11 and the launch of Apple’s ARkit, Kaon Interactive is driving AR adoption in the B2B space, with 50+ live enterprise AR applications in use, by hundreds of thousands of customers, sales teams, and channel partners globally. Deployed on the Kaon High Velocity Marketing Platform®, Kaon AR allows customers to make more reliable buying decisions by placing photo-realistic, interactive, 3D product models ‘at scale’ within a real physical space, seeing how the product works…

Why AR & VR Will Be Important for Your Business

If you clicked over to Entrepreneur.com yesterday, you may have noticed a featured article on “Why Augmented Reality and Virtual Reality Will be Important for Your Business“, penned by Kaon Interactive President and CEO Gavin Finn. It’s still on the homepage today if you want to go take a look! With the recent release of Apple iOS 11, we’re seeing a new era of mixed reality interactive features for a wide variety of enterprise and consumer applications that will, yet again, elevate the utility and value of all of our mobile phones and tablets. The value case for augmented reality and virtual reality in both the B2B and B2C space is mounting as retailers like Wayfair and IKEA are finding ways to use…

How Kaon Interactive Became the Leader in Enterprise Sales and Marketing Apps

Kaon Interactive President and CEO Gavin Finn recently met with Editor and Contributor Colin Barry from VentureFizz, a digital platform for technology, entrepreneurship, and career inspiration in Boston, Mass. Colin was interested in how Kaon is using augmented reality (AR) and virtual reality (VR) for the enterprise. Gavin presented a VR demonstration using Google Daydream and an AR demonstration of Kaon’s 3D product models, as well as Kaon’s story of how we started and how we got into this business of creating engaging, interactive stories around our customers’ products. Colin was impressed. What resulted is the following story by Colin Barry. Kaon Interactive – Creating Engaging Customer Experiences With AR and VR August 14, 2017 By Colin W. Barry, Editor & Contributor, VentureFizz Out in the small Massachusetts suburb of Maynard, there is…

Kaon Interactive’s B2B Virtual and Augmented Reality Launch on ASUS ZenFone AR

Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, announced that its augmented reality solution, Kaon AR®, and virtual reality solution, Kaon VR®, are now available on the new ASUS ZenFone AR. Both solutions are deployed on the Kaon High Velocity Marketing Platform®. The ZenFone AR is the world’s first smartphone equipped with Google’s augmented reality (AR) and virtual reality (VR) technologies, Tango and Daydream. With the release of the ASUS ZenFone AR, Kaon Interactive can immediately provide its Fortune 500 customers with the most advanced B2B marketing AR and VR solutions all on one device. Kaon AR works on all Tango-enabled devices and personalizes the B2B marketing and sales experience. It allows companies to…

Sensus Uses Virtual Product Demonstrations to Increase Trade Show Impact and Traffic 100%

Sensus was looking for an engaging way to showcase its technology at industry trade showsand provide interactive demonstrations, while decreasing the cost of its trade show expenditures. They needed a way to show how their products worked, while eliminating shipping costs and bringing less equipment to events. With three diverse utility audiences and product lines, Sensus was challenged with explaining and demonstrating key product features and technology at over 7 of its larger trade shows each year. To demonstrate the full breadth of its offerings, Sensus would regularly take between 10-15 physical products to its trade shows, from multiple utility divisions. Most of the products being shipped to shows were static and could not be demonstrated live, such as natural…

Legrand Accelerates Direct and Partner Sales Using Virtual 3D Product Demos

With a product suite spanning from connectivity components to 1,000lb server racks, Legrand needed a practical way to showcase all of their products simultaneously. Utilizing ‘miniature racks’ and ‘suitcase demos’, sales representatives and channel partners would use a briefcase of product demonstration materials that cost Legrand thousands of dollars to assemble and provide. Prior to each meeting, a sales rep would have to have the right suitcase of samples, materials and presentation to meet a prospect’s interest, but obstacles often arose when a prospect wanted to discuss an offering not included in the particular demonstration Sales had brought. This significantly hampered cross-sell opportunities, as sales teams could only present the products physically available on-site, and many of Legrand’s larger products…