Using Innovative Marketing Tools to Market Innovative Products
Challenge: Product Growth, Visibility and Differentiation Scott Ciccione, Director of the Unified Computing Services group at Cisco, talks about connecting with their 13,000 customers in just over 2.5 years of selling UCS. The UCS group, a division that experienced 57% growth last year, recognized a change in their selling environment as customers are becoming savvier and were looking to rise to the occasion and provide a different level of discussion at CiscoLive 2012. Solution: Using Marketing Tools as Innovative as Their Products Cisco has utilized cutting-edge marketing tools, like Kaon’s interactive 3D Product Tours (which look and behave like the actual products) to virtually showcase their entire product portfolio at any time, demonstrating internal product features, benefits, and workflow, all…