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Even before the COVID-19 pandemic, innovative and forward-looking industry leaders in event planning, mixed reality, marketing, retail, and more were exploring the concept of virtual spaces. Now, we all find ourselves meeting in virtual spaces, in one way or another, and unsure of how to navigate them. From the formally face-to-face sales meeting taking place virtually via Zoom to large-scale events shifting to digital-first venues, we need to give some thought to how to best use these opportunities to provide continuity for our businesses, organizations, and communities. This week’s episode of the Futures Forum podcast, hosted by Storycraft Lab, was dedicated to exploring virtual spaces and featured medium experts from various industries.
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IBM began its partnership with Kaon many years ago to build up an interactive, 3D product catalog application to give salespeople and customers the ability to virtually dive into the IBM Storage portfolio with photo-realistic, to-scale, animated product tours. For the longest time, the application was siloed within IBM Systems. Recently, it has reached a major pivot point driven by the need to tell a cross-systems story that aligns with their current market shift to hybrid cloud. To help convey IBM’s new hybrid cloud value story, Kaon Interactive evolved the existing product catalog application into a cross-systems solution story, encompassing the breadth of the IBM product and solution portfolio, to move IBM salespeople from product sellers to solution storytellers. It…
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Estimated Reading Time: 7 minutes Marketers have been collecting data on their digital marketing initiatives ever since the web became a mainstream marketing platform. The vast majority of this kind of “analytics” relates to user actions and behavior (i.e. “What path did a specific user take on my website,” or “What are the most commonly clicked links on this page?”, etc.). When marketing applications became more ubiquitous, these same kinds of data collection principles were similarly used in an attempt to measure the effectiveness of these applications. Particularly for marketing apps (be they web apps or native apps on desktop or mobile devices) the key question marketers should be asking about their apps is: “Are my users engaged?” What insightful marketers recently have learned…
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As part of this mandate, DXC took on a companywide digital transformation mission to internalize the solutions they were selling to their clients. With that came a strategic initiative to make their content and materials come alive. “We needed something that was going to break out of the mold, something that would reach out to people,” said George Ferguson, go-to-market lead at DXC Technology. “We were concerned that our traditional presentations, brochures, and demos were good, but not great.” The team was looking for something that would help DXC’s sales personnel to better communicate the value of their complex digital solutions in an engaging way to their clients. They were not clear about exactly what that something was. One of…
We’re Kaon. Sales Acceleration | Value Differentiation | Marketing Efficiency Winning deals today requires more than a great product or solution. It demands a clear, compelling value story. Traditional sales methods fall short as buyers expect interactive, self-guided experiences that show real business impact. Kaon’s AI-driven, interactive digital engagement solutions help sales teams sell smarter and faster by personalizing every engagement – making complex value propositions easy to understand. For sales leaders, it boosts productivity and shortens sales cycles. For CTOs, it scales technology and innovation seamlessly across teams. For CMOs, it delivers consistent messaging between sales, marketing, and customers. Create meaningful buyer engagement. Create Once, Attract Buyers Everywhere We strategize with you to create interactive applications on a robust…
KAON INTERACTIVE IS COMMITTED TO PROTECTING YOUR PRIVACY Kaon Interactive, Inc. Privacy Statement Revision Date: September 4, 2024 This is the privacy policy for the kaon.com website. Note that the applications we create use a different privacy policy, which you can find here. We understand that the information we collect about you is your information, and we intend to keep it that way. 1. General Information and Disclaimer The use of the websites of Kaon Interactive Inc. (www.kaon.com) (hereinafter referred to as the “Websites”), offered by Kaon Interactive Inc., implies in all cases the collection of certain information about its customers and service users. This Privacy Policy is applicable to all customers, users, data subjects and/or other persons who contact…