Search

news

Picante: Kaon Interactive Named Top Ten Provider of SalesTechnology Solutions

Larger intro paragraph text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Phasellus hendrerit. Pellentesque aliquet nibh nec urna. In nisi neque, aliquet vel, dapibus id, mattis vel, nisi. Sed pretium, ligula sollicitudin laoreet viverra, tortor libero sodales leo.

news

Chief Executive Magazine: Kaon Interactive CEO On Bridging Innovation And Business

Larger intro paragraph text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Phasellus hendrerit. Pellentesque aliquet nibh nec urna. In nisi neque, aliquet vel, dapibus id, mattis vel, nisi. Sed pretium, ligula sollicitudin laoreet viverra, tortor libero sodales leo.

case study

Cisco Consistently Articulates Value Using 60+ 3D Products and Configurators with Interactive Solution Storytelling

For Cisco, getting their global sales team, VARs, and partners to consistently articulate the value of their extensive products, rack-mounted configurations and integrated partner configurations was near impossible. So we worked with Cisco to create 50+ 3D product models, 11 integrated solutions stories and 15 partner configurations deployed cross-platform on mobile devices, tablets, laptops, websites and touch screens at sales meetings, events and EBCs by over 1,000 users across the globe.

press release

Kaon Interactive Adds 11 Major Accounts to its Enterprise Client Roster

Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, is poised for significant global user growth in 2018 with the recent addition of 11 major new clients. Kaon’s transformative applications allow B2B companies to more effectively communicate a product or service’s differentiated value to prospects through interactive experiences across the buyers’ journey. These solutions, in turn, help to drive increased sales and reduced marketing costs. The most recent additions to Kaon’s client roster join a pre-eminent list of visionary Fortune 500 clients such as Cisco Systems, Dell EMC, Thermo Fisher Scientific, and GE. Each of these companies has asked Kaon to create, deploy and maintain a diverse range of advanced digital solutions that will include virtual 3D product tours, interactive storytelling, and AR/VR applications. These innovative…

case study

Sensus Shows Value of Network Infrastructure with Interactive Storytelling Visualization

Imagine how difficult it would be for your global sales team and trade show booth staff to demonstrate the value of a network infrastructure that nobody could see. That was the challenge Sensus faced, as they transported heavy products (weighing nearly 700lbs) to trade shows that added little or no value. Using real-word scenarios and 3D product tours, we worked with Sensus to immerse their prospects into a global overview of their complex network infrastructure, visually showing the full story of how a communications network utility works. Sensus’ sales and marketing teams now have an extremely powerful customer application that can show an intelligent endpoint on a house, in the ground or on a building and detail visually how data…

case study

Waters Demonstrates and Sells without the Physical Product

Waters was looking to launch their newest ACQUITY QDA product at a trade show. But there was just one small problem; the product wasn’t ready. We generated an interactive 3D product (that looked and behaved just like the actual product would have) and demonstrated it on large touch screens. After the launch, Waters saw the immediate benefit of not bringing physical products to tradeshows and have since created 20+ 3D product models. They have saved hundreds of thousands in shipping costs and can now show numerous products and configurations that were previously not possible. 3D products once only available to their sales teams via a secure login, have recently gone live on their website, increasing their weekly user analytics by…

case study

S&C Electric Deploys Interactive Storytelling to Communicate Complex Value and Bring Solutions to Life

One of today's top electrical industry challenges is the increased frequency of unscheduled outages caused by an aging infrastructure and weather that has become more extreme. Self-healing grids are essential for improving reliability and ensuring grid stability and S&C was challenged with a way to communicate the value of their complex solution. Kaon worked with S&C to develop a 3D interactive story that showed how their IntelliTeam® SG Automatic Restoration System can rapidly identify the location of a distribution fault, isolate it, and restore power to unaffected areas by rerouting the flow of electricity, thus restoring power to as many customers as possible and limiting the impact of the fault. These scenarios were recorded by actual smart switches, with their…

press release

Google and Kaon Collaborate to Increase AR User Adoption in the Enterprise

Kaon Builds Immersive Experiences on ARCore Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, today announced that it is continuing to drive augmented reality (AR) adoption in the enterprise, with Google’s recent technology release of ARCore. With the launch of ARCore 1.0, Kaon Interactive continues to lead the AR adoption race in the B2B space, with 50+ live enterprise Kaon AR® applications in use by hundreds of thousands of customers, sales teams, and channel partners globally. ARCore is supported on 100M Android devices, and advanced AR capabilities are currently available on 13 different models (Google’s Pixel, Pixel XL, Pixel 2, and Pixel 2 XL; Samsung’s Galaxy S8, S8+, Note8, S7, and S7 edge; LGE’s V30…

press release

3D Augmented Reality Scenes

The Next Frontier of AR for the Enterprise photo credit: Dave Rezendes Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, today announced that they are continuing to innovate new technologies and applications for AR (augmented reality) in the enterprise, with their release of 3D AR Scenes. “3D scenes in augmented reality have been limited to gamification,” said Joshua Smith, CTO and Founder of Kaon Interactive. “We’re taking this concept to the enterprise in a way that breaks through the clutter.” Over the last year, Kaon has elevated the AR business use case from placing photo-realistic, interactive 3D Product Models ‘at scale’ within a real physical space, to now placing interactive 3D scenes (laboratory,…

news

Kaon Driving Use of Virtual Reality for Enterprise Sales and Marketing

As one customer recently noted, so many B2B companies are using virtual reality for the technology, for the ‘wow,’ to draw potential customers. Yet, those customers walk away remembering the fun they had playing a virtual reality game in a trade show booth and nothing about the company, brand, or products. Virtual reality becomes a powerful and effective sales and marketing vehicle when the experience communicates brand and product messages to potential customers — who then come away with brand education and memorable engagement. VentureBeat, a leading source of technology news for executives, entrepreneurs, and enthusiasts, just published an article by Kaon Interactive President and CEO Gavin Finn on how and why virtual reality is poised for big enterprise sales.

press release

Kaon Fuels Enterprise WebVR Adoption

Show Immersive Experiences and Interactive 3D Products in Virtual Reality Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, today announced that their 3D product and solution experiences are now available in WebVR using Microsoft Edge and other WebVR-supported browsers upon their release. With the recent release of Windows Mixed Reality headsets, Kaon Interactive is driving early WebVR adoption in the B2B space, deploying over 5,000 3D product models and dozens of VR experiences readily available to millions of customers, sales teams, and channel partners globally. View WebVR video of Kaon solutions being utilized on Microsoft Edge. Experience WebVR here (3D Product Tour) in Microsoft Edge with a Windows Mixed Reality headset. Experience WebVR here (Immersive VR) in Microsoft Edge with a Windows Mixed…

news

How to Improve Sales and Marketing Strategy Through Effective Brand Guidelines

In a November Gartner research article by Andrew Friedenthal in Software Advice™, Gavin Finn, President and CEO of Kaon Interactive, stressed the importance of marketers being clear and consistent across their, and their organization’s, messaging. “When marketers create value messaging, the customer’s expectation is framed by those messages. A great brand is built when the customers consistently experience what the company promised in their messaging. That’s known as brand alignment." -- Gavin Finn, Kaon Interactive President & CEO

news

Kaon’s Augmented VR Solution Partnership with ASUS Featured in IOT Evolution World

Kaon Interactive and ASUS ZenFone Launch Augmented VR Solution By Chrissie Cluney, September 14, 2017 | Originally published by IOT Evolution World Kaon Interactive, a provider of 3D marketing and sales applications for global B2B brands, recently announced that its augmented reality solution, Kaon AR, and virtual reality solution, Kaon VR, are now available on the new ASUS ZenFone AR. Both solutions can be used on the Kaon High Velocity Marketing Platform. The ZenFone AR is a smartphone that is equipped with Google’s augmented reality (AR) and virtual reality (VR) technologies, Tango and Daydream. “The release of the ASUS ZenFone AR marks a whole new opportunity for enterprise marketers. Mobile applications that incorporate AR and/or VR will become increasingly important for B2B companies,” said Gavin Finn, president and CEO, Kaon Interactive.…

news

Kaon Interactive Marketing Apps Delivered with ARKit on Apple Devices

Kaon Interactive Ports Their Marketing Apps from Tango to ARKit By Tommy Palladino | Originally Published at Next Reality Mobile AR News, 09/19/2017 5:08 PM Apple has billed ARKit as a means to turn millions of iPhones and iPads into augmented reality devices. The refrain is similar for Kaon Interactive, a developer of product catalog apps for businesses. Kaon’s High Velocity Marketing Platform powers product catalog apps for companies like IBM, Oracle, GE, and Dell, among others. The platform serves highly-detailed 3D models for sales representatives to display to potential customers. And, when you deal in large, industrial equipment that does not exactly fit in the back of a BMW (or a Hyundai, depending on the success of the salesperson), such a visual tool can be…

case study

Ciena Reimagines Sales App for Channel Partners, Doubling Global Usage in 7 Months

“We needed something to show partners what the vertical landscape looks like,” said Ciena’s Global Director of the Managed Service Provider (MSP) Partner Program Kevin Baranowski, “to enable partners to tell the complete solution value story.” Ciena recently made the decision to evolve to a ‘solution selling’ methodology to help better address the needs of the main market verticals they sell into through their partner network. The new application needed to contain industry insights, collateral, training videos, multi-language support and a virtual drawing function. The solution had to visually capture partners’ and end-customers’ focus and attention. It had to enable channel partners to better connect with end-customers’ pain points in their industry vertical to accelerate the sales cycle and to…