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Kaon Interactive is thrilled to announce continued 2020 momentum with an expanded client roster, a significant uptick in global usage and engagement, multiple awards, and the addition of new talent to the team. While economic activity has declined by 12% since March 14, 2020, Kaon’s customer engagement index has increased by over 77%. Used in over 150 countries by millions of end-users, Kaon’s applications have paved the way for companies to engage their customers virtually, despite the inability to meet face-to-face. As companies turn to video conferencing for virtual meetings, briefings, and events amidst the COVID-19 crisis, these interactive applications have transformed sellers’ ability to effectively engage customers and communicate complex product and solution stories. Rather than using static PDFs,…
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Video Conferencing with Interactive Applications In today’s world where everyone is using videoconferencing tools to connect (including B2B companies and their buyers), a level of engagement and knowledge retention that comes naturally in face-to-face meetings is lost. Using interactive applications, like those developed by Kaon Interactive for its customers, bring back that engagement and memorability to virtual meetings and events while everyone is working remotely. That is why Kaon has added a one-click connection from our applications to any videoconferencing platform, providing a seamless way for Kaon’s interactive applications to be immediately launched at the start of any video conference. This new functionality gives sales and marketing teams at global enterprises a way to more effectively engage customers and communicate their complex product…
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Even before the COVID-19 pandemic, innovative and forward-looking industry leaders in event planning, mixed reality, marketing, retail, and more were exploring the concept of virtual spaces. Now, we all find ourselves meeting in virtual spaces, in one way or another, and unsure of how to navigate them. From the formally face-to-face sales meeting taking place virtually via Zoom to large-scale events shifting to digital-first venues, we need to give some thought to how to best use these opportunities to provide continuity for our businesses, organizations, and communities. This week’s episode of the Futures Forum podcast, hosted by Storycraft Lab, was dedicated to exploring virtual spaces and featured medium experts from various industries.
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IBM began its partnership with Kaon many years ago to build up an interactive, 3D product catalog application to give salespeople and customers the ability to virtually dive into the IBM Storage portfolio with photo-realistic, to-scale, animated product tours. For the longest time, the application was siloed within IBM Systems. Recently, it has reached a major pivot point driven by the need to tell a cross-systems story that aligns with their current market shift to hybrid cloud. To help convey IBM’s new hybrid cloud value story, Kaon Interactive evolved the existing product catalog application into a cross-systems solution story, encompassing the breadth of the IBM product and solution portfolio, to move IBM salespeople from product sellers to solution storytellers. It…