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Estimated Reading Time: 7 minutes Marketers have been collecting data on their digital marketing initiatives ever since the web became a mainstream marketing platform. The vast majority of this kind of “analytics” relates to user actions and behavior (i.e. “What path did a specific user take on my website,” or “What are the most commonly clicked links on this page?”, etc.). When marketing applications became more ubiquitous, these same kinds of data collection principles were similarly used in an attempt to measure the effectiveness of these applications. Particularly for marketing apps (be they web apps or native apps on desktop or mobile devices) the key question marketers should be asking about their apps is: “Are my users engaged?” What insightful marketers recently have learned…
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As part of this mandate, DXC took on a companywide digital transformation mission to internalize the solutions they were selling to their clients. With that came a strategic initiative to make their content and materials come alive. “We needed something that was going to break out of the mold, something that would reach out to people,” said George Ferguson, go-to-market lead at DXC Technology. “We were concerned that our traditional presentations, brochures, and demos were good, but not great.” The team was looking for something that would help DXC’s sales personnel to better communicate the value of their complex digital solutions in an engaging way to their clients. They were not clear about exactly what that something was. One of…
We’re Kaon. Marketing Efficiency | Sales Acceleration | Value Differentiation You might not know us by name, but you’ve seen our solutions. Telling your differentiated value story in today’s rapidly changing and complex business world is challenging. An agile, easy-to-understand, interactive storytelling solution encourages customers to explore and understand your competitive differentiation throughout the entire buyer journey. Customers' desire for self-discovery is driving business growth strategies. We need to change to succeed in this new digital marketplace. Our custom applications are built to meet buyers' needs while enabling your sellers to tell your story in a consultative way. Built on the Kaon platform, we differentiate your value stories with stunning experiences. Create meaningful buyer engagement. Create Once, Attract Buyers Everywhere…
KAON INTERACTIVE IS COMMITTED TO PROTECTING YOUR PRIVACY Kaon Interactive, Inc. Privacy Statement Revision Date: September 4, 2024 This is the privacy policy for the kaon.com website. Note that the applications we create use a different privacy policy, which you can find here. We understand that the information we collect about you is your information, and we intend to keep it that way. 1. General Information and Disclaimer The use of the websites of Kaon Interactive Inc. (www.kaon.com) (hereinafter referred to as the “Websites”), offered by Kaon Interactive Inc., implies in all cases the collection of certain information about its customers and service users. This Privacy Policy is applicable to all customers, users, data subjects and/or other persons who contact…
The company has a strong brand, product, message, and customer service ethos; however, they were seeking an innovative, efficient, and effective way to convey that strength to their customers and prospects virtually. Ricoh’s portfolio of production presses and platforms are high-powered, technological innovations that offer high levels of customization and complementing software services that can cost up to two million dollars at the highest end of its spectrum. For such a significant investment, potential customers, of course, desire a clear business justification and an in-depth examination of the products. Customers want to see them, watch how they work, and explore the features and benefits. To deliver on these buying requirements, Ricoh would ship the presses to trade shows around the…
As the leading provider of 3D interactive marketing and sales applications for global B2B brands, we recently announced the continued global growth in the adoption of the Kaon High Velocity Marketing Platform®, including the recent addition of five new multi-billion-dollar enterprise clients. New customers include: Amazon Web Services (AWS) Förch Entegris Nokia Juniper Networks Kaon’s high-impact sales and marketing applications help global B2B companies more effectively communicate why their products/solutions are more valuable, across the entire buyer’s journey. Our solutions drive sustained increases in sales and reduced marketing costs, leading Kaon to be named one of the Most Reputable Companies in the country by The Silicon Review. Read the full press release here. Learn more about how Kaon’s platform can help your business.
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