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Estimated Reading Time: 2 minutes Kaon Interactive, whose interactive sales and marketing applications are used in nearly 150 countries, has announced its expansion into Europe to strengthen the company’s partnerships with global B2B organizations. Kaon has appointed two new executives to help facilitate the EU expansion and has added leading European companies, such as Theo FÖRCH GmbH & Co. KG, as new clients. “Based on our aggregated user data for digital sales and marketing applications, European companies saw precipitous declines in B2B sales activity immediately following their countries’ lockdown orders and did not make a swift transition to virtual selling environments. Many European companies are still struggling with developing and implementing strategies to adapt to a predominantly digital customer engagement model. This European expansion is an…
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Juniper Networks went from a traditional trade show booth… What do B2B companies do until trade shows return? (whenever and however that may be) We can tell you, from what we’ve seen, that the industry leaders who are remaining competitive and staying on track for 2020 success are not sitting and waiting for those large, in-person, industry events to return. Furthermore, these companies are not settling for digitizing their trade show booths to fit into the transition to the virtual event. What sets the leaders from the followers, the thrivers from the survivors (or failures, as the case may be), is the push for digital transformation. Companies that harness this challenge and turn it into an opportunity to innovate their…
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Kaon Interactive is thrilled to announce continued 2020 momentum with an expanded client roster, a significant uptick in global usage and engagement, multiple awards, and the addition of new talent to the team. While economic activity has declined by 12% since March 14, 2020, Kaon’s customer engagement index has increased by over 77%. Used in over 150 countries by millions of end-users, Kaon’s applications have paved the way for companies to engage their customers virtually, despite the inability to meet face-to-face. As companies turn to video conferencing for virtual meetings, briefings, and events amidst the COVID-19 crisis, these interactive applications have transformed sellers’ ability to effectively engage customers and communicate complex product and solution stories. Rather than using static PDFs,…
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Video Conferencing with Interactive Applications In today’s world where everyone is using videoconferencing tools to connect (including B2B companies and their buyers), a level of engagement and knowledge retention that comes naturally in face-to-face meetings is lost. Using interactive applications, like those developed by Kaon Interactive for its customers, bring back that engagement and memorability to virtual meetings and events while everyone is working remotely. That is why Kaon has added a one-click connection from our applications to any videoconferencing platform, providing a seamless way for Kaon’s interactive applications to be immediately launched at the start of any video conference. This new functionality gives sales and marketing teams at global enterprises a way to more effectively engage customers and communicate their complex product…