Ricoh Saves $1.2M Per Year Using 3D Product Tours
The company has a strong brand, product, message, and customer service ethos; however, they were seeking an innovative, efficient, and effective way to convey that strength to their customers and prospects virtually. Ricoh’s portfolio of production presses and platforms are high-powered, technological innovations that offer high levels of customization and complementing software services that can cost up to two million dollars at the highest end of its spectrum. For such a significant investment, potential customers, of course, desire a clear business justification and an in-depth examination of the products. Customers want to see them, watch how they work, and explore the features and benefits. To deliver on these buying requirements, Ricoh would ship the presses to trade shows around the…