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Micron Turns Product Sellers into Solution Storytellers

Micron, a provider of OEM memory solutions, needed an interactive application to change the conversations their sales reps were having, focusing them on value-based discussions instead of price and showing how their hidden technology makes everyday life possible. Kaon Interactive developed “The Storage Revolution” application that sets the stage of what is changing in the storage industry and why Micron’s solutions are so important. The three-tier layout, focusing on “drive change, deliver value, and make it possible,” allows them to tell their story and extrapolate the conversation with other parts of the business to talk in a broader way about a commoditized product. The application is used on touch screens at trade shows to start conversations and generate leads, on iPads by…

Lumen Increased Customer Engagement 400% with Value-Based Virtual Reality Experience

After walking multiple tradeshow floors, the Lumen team started to ask themselves several poignant questions: “What’s our thing? How can we create a lasting booth impression that tells our story in a way that people want to engage with? How can we move from an analog booth presence to a digital one? Could we do virtual reality (VR)? Is VR compelling enough for us? Will VR help us pull people out of the aisles and into our booth to learn more about us?” With the recent acquisition of Level 3 Communications, Lumen was looking for a way to tell their combined company’s value proposition in an impactful way to attendees. This significant digital booth experience was not integrated into booths…

MarTech Series: Why CMOs Should Add Visual Interactive Sales and Marketing to Their MarTech Stacks?

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Martech Advisor: What Magic Can Marketers Make with Augmented Reality?

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GlobalData: Immersive AR and VR Experiences – Driving Tangible Benefits Across Enterprises

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The Silicon Review: Maynard-Based Kaon Interactive Creates Advanced Software Technology and Platforms to Enable Global Companies to Simplify Complex Stories at Every Customer Touch-Point

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ChiefMartec.com: Marketing Technology Landscape Supergraphic (2019): Martech 5000 (actually 7,040)

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Thermo Fisher Scientific Converts 50% of Inbound Leads Using 3D Product Tours to Convey Value

The Invitrogen Attune NxT Flow Cytometer represents one of the many products within the Thermo Fisher Scientific portfolio of products and solutions. With a wide variety of customers – from academic to food science – the challenge is to sell a complex instrument and software solution that is just a small part of the customer’s workflow. Due to the complexity of the product and the diversity of customer needs, the flow cytometry sales teams require extensive technical expertise and support. Conducting successful product demonstrations are key to the sales process involving technical sales specialists, field application scientists and field service engineers. This results in a sizable resource load – and impeccable communication requirements between the team members – to demonstrate…

Thermo Fisher Scientific Virtually Visualizes Biobanking Workflows for Increased Customer Engagement

Thermo Fisher corporate wanted to focus on product and service offerings within several key vertical markets, and biobanking was one of them. In addition to storage and freezer products, within biobanking there are workflows of collection, preparation, analysis, transport and storage. Kaon helped Thermo Fisher developed a virtual biobank that customers could visualize. On both their website and mobile devices, users could explore several workflows, product lines, collateral and industry facts that inspired them to learn more. And at small biobanking events, like ISBER in Berlin, where it was impossible for Thermo to bring big cryotank equipment, having the application on a touch screen within a 10x10 booth not only got customers engaged, but it was one of the most…

Prediction: Successful Marketers Treat Sales as Clients and Partners

Interview with Joshua Smith, CTO and Founder, Kaon Interactive Tell us about how dramatically your role evolved in 2018 with marketing and sales technologies. At Kaon, 2018 was all about efficiency and process. We are experiencing huge growth in our top line, as the combination of our own sales effectiveness, and industry awareness of our company, in general, has led to a dramatic increase in the breadth and depth of our customer engagements. The challenge for us, as a software company, is to have as much of that top-line growth reach the bottom line as possible. For us, that meant transitioning the last of our internal data center operations to the cloud and having a renewed focus on improving our internal tools…

MarketingProfs: Supercharge Your Content Marketing With Interactive Content [Infographic]

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ToolBox Tech: Marketing Strategy: Redefining the Retail Customer Experience

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Next Reality: Kaon AR Compared to Microsoft’s AR App Portfolio Expansion to Android & iOS

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Transparency Market Research: Augmented Reality (AR) in Manufacturing Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018-2026

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MarTech Series: Prediction Series 2019: Interview with Joshua Smith, CTO and Founder, Kaon Interactive

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