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How to Improve Your B2B Digital Engagement Strategy

Estimated Reading Time: 1 minute Reacting to Setbacks In this Forbes Tech Council article, Kaon President and CEO Gavin Finn presents the impact COVID-19 has had on the B2B landscape, specifically regarding the difficulties some companies faced accommodating the shift away from in-person meetings and maintaining customer engagement in a digital-first environment. Companies have been dealing with pandemic setbacks in the wrong ways -- to the detriment of their customers. Finn cites a multitude of common mistakes businesses and CEOs have made in their efforts to compensate for the inability to meet with buyers and demonstrate products in-person. Likewise, he stresses the importance of reinventing how a B2B digital customer engagement strategy is approached. To this end: “What companies now need is a…

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Forbes: KAON Paradigm Shift: How to Communicate Complex Value in A Digital-First World

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COVID-19 Transformed the Marketing Ps to Es

Estimated Reading Time: 6 minutes The “4 P’s of Marketing” concept feels almost as old as marketing itself, harkening back to a simpler time when chalkboards were a marketing professor’s primary communication tool and virtual classrooms sounded like an impossibility. The world – at large as well as from a marketing standpoint – has changed. After undergoing a seismic shift that propelled both buyers and sellers to a digital-first world, marketers have instead adopted the four E’s, an updated mnemonic device that encapsulates how brands need to approach marketing from this point on. In the post-COVID era of marketing, the passive components highlighted in the four P’s (product, price, promotion, and place) are no longer sufficient. Instead, the four E’s provide…

case study

Rockwell Automation Uses Immersive Digital Experience to Pivot Automation Fair

Over 100 years ago, inventive Lynde Bradley joined entrepreneurial Dr. Stanton Allen and mechanical genius Harry Bradley to establish the first motor control company with an initial investment of $1,000 and a prototype. Today, it has become the largest company in the world dedicated to industrial automation and information, with annual revenue of $6.7 billion. Rockwell Automation takes the knowledge it has gained over the last century to connect the imaginations of people with the potential of technology to expand what’s possible, making the world more productive and sustainable. Headquartered in Milwaukee, Rockwell employs 23,000 problem-solvers dedicated to customers in 100+ countries. Reimaging the Virtual Tradeshow: How to Create Immersive Digital Experiences It was in the spirit of this long history of…

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MarketingProfs: Poised for Profit: Execs Reflect on Digital Customer Engagement

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Infinity Business Insights: Global Augmented Reality (AR) in Manufacturing Market Size, Status, and Forecast 2021-2027

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press release

Kaon Interactive Announces David Meerman Scott as Keynote Speaker for Upcoming Virtual Event

Marketing visionary to discuss keeping audiences engaged during digital events today, tomorrow, and beyond MAYNARD, Mass. – April 5, 2021 – Kaon Interactive, the leading provider of interactive marketing and sales applications for global B2B brands, today announced the company will present a free virtual event on April 14, 2021 titled The Future of Digital Events is Now: Engaging Customers Today, Tomorrow, and Beyond. Revenue growth and cost-efficiency demands are driving CEOs to look at long-term digitaltransformations of their sales and marketing strategies, versus short-term “fixes”. The Wall Street Journal predicts a 36% reduction in permanent business travel, further validating why B2B marketers will continue to leverage digital and hybrid events in lieu of in-person meetings to spur enterprise growth.…

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MarTech Series: Kaon Interactive Announces David Meerman Scott as Keynote Speaker for Upcoming Virtual Event

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Thrive Global: Dana Drissel of Kaon Interactive: “Don’t use passive videos”

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blog

Why B2B Needs A Digital-First Marketing and Sales Strategy

Estimated Reading Time: 5 minutes Hybrid Buyer Engagement There’s a saying that the definition of sales is “the transfer of enthusiasm.” This is the driving force behind why – up until now – pivotal B2B sales meetings predominantly take place in-person and not in virtual meetings or over the phone. As the world has become more complex, and with the increasing pace of change, however, it has become more challenging for salespeople to ensure that these meetings are effective. In fact, according to SiriusDecisions research, the primary reason why B2B companies lose deals that they should win is that sales teams are unable to consistently articulate the relevant differentiated value of their complex solutions. Now, imagine the increased difficulty that companies…

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SalesTechStar: SalesTechStar Interview with Dana Drissel, CMO at Kaon Interactive

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Forbes: B2B Executives Are Solving The Wrong Problem

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Digital Customer Engagement: 5 Ways to Maximize ROI After the Event

Estimated Reading Time: 6 minutes You’ve invested time, resources, and money in an innovative, interactive digital customer engagement experience for your virtual event. The user experience is a work of art, the message is cohesive but concise, and the deployment to your virtual event platform is seamless. But, what happens when the event ends? How can you maximize the ROI of your application beyond that single event? Just as you put time and resources into building an event application, it takes some time and resources to build adoption and utilization across use cases. To get the most out of your application investment, you need to apply it to each phase of your buyer’s journey -- a process that is enabled…

press release

Kaon Interactive Names John Heffernan Chief Operating Officer

New leadership role established to support significant customer and company growth MAYNARD, Mass. – February 16, 2021 – Kaon Interactive, the leading provider of interactive marketing and sales applications for global B2B brands, today announced that John Heffernan has been appointed Chief Operating Officer. As COO, he will lead the strategic development of Kaon’s solutions as well as the long-term roadmap for continuously advancing the company’s technology infrastructure, organizational development, and unique methodologies and processes to ensure scalability and sustainability. During his eight years at Kaon Interactive, John has grown the company’s internal applications capability immeasurably. He has established a scalable process for building a high volume of customer applications with a complex set of technologies and customized requirements. John…

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Milford Daily News: Movers & Shakers: Dana Drissel, CMO

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