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Seasoned Executive to Spearhead Global Marketing and Communication Efforts for Kaon Interactive MAYNARD, Mass. – February 1, 2021 – Kaon Interactive, the leading provider of interactive marketing and sales applications for global B2B brands, today announced that Dana Drissel has been appointed Chief Marketing Officer, effective immediately. As CMO, she will have global responsibility for overseeing all of the company’s strategic marketing initiatives, including product marketing, account-based marketing programs, customer success, brand awareness, public relations, and lead generation. Dana has been with the company for more than fifteen years, during which time she has built Kaon’s brand and messaging strategy, and has worked closely with the sales team to contribute in a substantial and direct manner to the growth of…
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Kaon’s platform powered millions of digital sales and marketing engagements for global B2B enterprises in 2020. MAYNARD, Mass. – January 19, 2021 – Kaon Interactive, the leading provider of interactive marketing and sales applications for global B2B brands, delivered an unprecedented number of mission-critical solutions in 2020 for leading B2B innovators who are committed to accelerating their sales and marketing digital transformation in the “next normal.” Fueling 30% Personnel Growth to Meet Current and Future Demand With customer attention spans in video conferencing dramatically reduced, executives are strategically prioritizing shared digital engagements and interactivity as an imperative in conducting effective sales and marketing meetings online. Kaon has met this surge in demand through technology and process innovations, as well as…
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Estimated Reading Time: 11 minutes The shift to exclusively virtual business interactions due to the COVID-19 pandemic has dramatically increased the need and demand for digital customer engagement platform solutions for sales and marketing, like those offered by Kaon Interactive, that are agile enough to remain relevant in the post-COVID-19 era. This acceleration, as well as a strategic company expansion into Europe, mandated the growth of our Kaon team. Keep reading to meet those who joined us in 2020! Thomas Scheerder | Senior Director of Strategic Accounts, Europe Since the beginning of his career, Thomas has worked in international B2B sales within the exhibition/interior design, telecommunications, and meeting/event/congress industries. This work has sent him around the world searching for prospects and new…
Estimated Reading Time: 7 minutes When businesses reopen following the COVID-19 shutdowns, they have to adjust to new realities. While there’s a certain comfort in the idea that reopening is itself a return to normal, actual business practices are unlikely to be the same for some time yet. And one of the shifts we’re likely to see is that companies pitching products to one another may no longer be as able or willing to do so in person. This is a point that’s being discussed frequently concerning B2C relationships. It’s expected that consumers won’t feel comfortable returning to places of business for some time, and, that when they do, companies will need to adjust to new safety needs. But in…
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